Floret Flower Farms Collective

Posted by Carole in Accolades


Flower Towne is included in list of leaders of the seasonal flower movement!

Often alongside the eponymous pastel colored Peeps and plastic eggs seen everywhere this time of year are pots of Easter lilies. A symbol of life and re-birth, the trumpet-shaped flowers are considered by many to be a symbol of spring. 

But it is the arrival of lesser-known flowers such as anemones, ranunculus, heirloom narcissus, hyacinth, and hellebores that really excites me.

Flower Towne is part of a small—but rapidly growing–group of flower farmers and floral designers focused on flowers that are available seasonally and locally. 

A new directory, Floret’s Farmer-Florist Collective, lists some of seasonal flower “superstars,” including Flower Towne.

From frilly French tulips in the spring to dramatic dahlias in the fall, this coalition of farmers and florists are eager to showcase the best of what each season has to offer. And collectively, they are starting to change the way flowers are grown and consumed in this country. 

The popularity of local, seasonal flowers has been fueled, in part, by the popularity of the local foods and farm-to-table movement.  It has also been influenced by Floret—a Seattle-area microfarm that created the Collective and whose blog, social media presence and sold-out workshops have reached a global audience of flower lovers, farmers, designers and “dreamers.” 

“I couldn’t keep up with demand for our flowers,” states Erin Benzakein, the founder of Floret.  “But rather than getting bigger and growing more flowers to ship across the country, I’ve instead focused on training others in the fine art of small-scale, high intensity flower production and natural floral design techniques utilizing seasonal blooms.  This approach is more consistent with what we’d been saying for years: that the freshest, most beautiful flowers are ones that are grown in season, in your region.”

Interest in buying and growing seasonal flowers continues to grow exponentially.  “Now we can’t keep up with the demand for our training,” Benzakein shared.  All seven of Floret’s on-farm workshops sold out within hours of being offered. 

Floret workshop alumni include flower lovers from as far away as the UK and New Zealand.  “I created this Collective directory not only to highlight some of the leading farms and florists committed to growing, using and promoting local and seasonal flowers,” stated Benzakein, “but also to help consumers looking for flower farms or designers in their region who specialize in seasonal blooms.”

Flower Towne is not only proud to grow and sell locally grown and organic flowers, but also very proud to be part of the Floret Collective, along with so many other wonderful florists and flower farmers.   


For more about Floret, go to: www.floretflowers.com

To view the Farmer-Florist Collective, go to: www.floretflowers.com/find-our-flowers/farmer-florist-collective-directory/

Carole x

sudbury florist